STREET Pitti Uomo Menswear S/S 2017
Published 29 June 2016 - 36 pages 21951-21986PITTI UOMO 90 14-17 June 2016 Fortezza da Basso, Florence. The Italian men’s tradeshow continues to prove its relevance and place in the fashion calendar. This powerful platform attracts a wide range of businesses, from niche brands, to international labels and top designers. This season the event hosted catwalk shows by Raf Simons, Fausto Puglisi, Vivism and Gosha Rubchinskiy with a photographic exhibition by Karl Lagerfeld. This season’s theme of ‘Pitti Lucky Numbers’ looks at numbers in their pure graphic form and as symbols both in and out of fashion. Undici magazine set up 11 massive sail-like sculptures dedicated to the jersey numbers of legendary European football players and the designer Oliviero Baldini artfully decorated open spaces with numbers in colourful patterns. The show also features the work of talented video makers, installation artists and digital technicians overseen by creative head Sergio Pappalettera. For the duration of the tradeshow the historic city of Florence comes alive with pop up fashion events and art shows providing a buzz of creativity and flow of ideas everywhere you look.