This reactive report explores the fashion trends we set out for SS21 in the light of this current world crisis. The three trends cover Women, Men and Youth sectors for apparel and accessories. In a new move, we’ve combined the youth section for each trend into a genderless melting pot of ideas.
Menswear is split between styles that follow a fitted retro/classic line, or contemporary shapes full of volume. Styling moves forward with mixed layering – combining sportswear with tailoring and leather or denim. These casual mixes effectively soften the harder lines of tailoring and refresh sporty styles. Detailing is key throughout, but it’s the unexpected design flourishes that’s pushing this season’s menswear forward.
Unique styling is one of the biggest inspirations this season, and looks that stand out most are those with an individual edge. Sometimes it’s as simple as an unexpected print or colour but it’s the maximal looks that are the most directional. In addition to these maximal looks are bold statement pieces with exaggerated proportions or those with misplaced details, unexpected openings or additional panels. Suits are softened with full wide-leg trousers, a jogger-style cuffed pant or a pair of shorts. Full sportswear looks are out, but some individual pieces added to more formal outfits add an authentic vibe. Leather and leather-look fabrics have exploded onto the scene, not just for biker jackets, but reptile-pattern coats, trousers, skirts, shorts and even softly structured suits.
This gender mix reveals how streetstyle fashion is breaking down barriers with more inclusive ways to style accessories. Over 620 images capture the direction of street trends for autumn/winter 2020. A combination of bold statement pieces, full of personality and more nuanced styles with a softer impact. Personalised styling is key, for example, eyewear with chunky chains or jewellery/watches worn over cuffs or gloves.
As we move into 2021 the CONCEPTS that we set out in AW20 have become clearer – and the call for sustainability becomes more urgent. Each of the three themes approaches this future space from a different angle: Source encourages an exploration into ways to minimise the environmental impact of production, Reset looks at technology and how advances are shaping product design, Voice considers ways designers can connect with social, environmental and political issues – fearlessly.
Launching into spring/summer 2021 with the COLOUR report, an exploration into the 40 shades set to dominate the fashion and accessories scene for women, men and youth sectors. Get a first look at the three new trends of the season and discover their influence on the palette. We reveal the transseasonal core colours and the KEY6 standout shades which will define the spring/summer season.
Menswear design connects to the changes happening culturally across all areas of fashion. In this forecast issue we turn these concepts into solid product design. Highly detailed design flats reveal, not only the key silhouettes, but also the smallest detailing. The pages bring together original sketches with images, to explore fabrics, patterns, fastenings and the important style lines and proportions.
Women’s and Men’s accessories collide in this latest design forecast issue, which turns concepts and theory into inspiring and fresh product design. These original design flats reveal the new style lines, materials, surface patterns and detailing for the new season over 74 information-packed pages.
One of the overarching style trends is for single-item looks. These consist of a single statement piece, throwing shade on the rest of the outfit and creating a strong focal point – think statement shirts, outerwear and knitwear. Other big ideas to emerge are top-to-toe looks – another purposeful and confident direction. Sportswear is still part of the scene but the impact is softened and merges into other looks. Core casualwear and tailored styles turn to minimal, clean lines in less-heavy shades of stone, concrete, off-white, tan and beige.
Fashion is under scrutiny and as if in response, designers, stylists and consumers are amping up levels of creativity. This has released a flood of creativity on the street. Consumers are customising styles – cropping and restyling their favourite pieces, stylists combine new with old in a hi-low clash, and designers create clever hybrids or adaptable details to extend the use of garments.