Comprehensive analysis of the Men’s A/W catwalk collections and presentation shows, provides a definitive trend outline for the season. This report reveals the new silhouettes and what’s influencing the looks, from cultural shifts, to dips into the past. The team take an in-depth look into the latest graphics, prints and fabric innovations to emerge, targeting the most commercially viable and inspiring designs. This season uniforms move into survival mode, tailoring is refined and shows an increase in volume, graphics reflect our highly visual culture, rock-star poets draw a fuzzy line between genders and casuals get a reality check.
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