PITTI UOMO 90 14-17 June 2016 Fortezza da Basso, Florence
The Italian men’s tradeshow continues to prove its relevance and place in the fashion calendar. This powerful platform attracts a wide range of businesses, from niche brands, to international labels and top designers. This season the event hosted catwalk shows by Raf Simons, Fausto Puglisi, Vivism and Gosha Rubchinskiy with a photographic exhibition by Karl Lagerfeld.
This season’s theme of ‘Pitti Lucky Numbers’ looks at numbers in their pure graphic form and as symbols both in and out of fashion. Undici magazine set up 11 massive sail-like sculptures dedicated to the jersey numbers of legendary European football players and the designer Oliviero Baldini artfully decorated open spaces with numbers in colourful patterns. The show also features the work of talented video makers, installation artists and digital technicians overseen by creative head Sergio Pappalettera. For the duration of the tradeshow the historic city of Florence comes alive with pop up fashion events and art shows providing a buzz of creativity and flow of ideas everywhere you look.
This streetstyle report is the first of three issues that will cover the emerging trends in menswear, womenswear and accessory sectors. Street trends are an increasingly important source of information for designers, providing a fresh perspective on current fashion and indications for future design.
In this menswear report we analyse unique style of the dressers at Pitti Uomo, going beyond the ‘Pitti Peacocks’ and spotting the new influencers that will push trends forward. These men own their look with unique personal styling and confident use of colour and proportion.
Don’t miss the ultimate guide to Menswear trends from Pitti Uomo.
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